The product is a rice bran oil base cream useful for therapeutic and cosmetic applications such as cracked heels, dry skin disorder. It softens the heel and the foot skin, preventing the feet and other parts from forming thick and hard skin and enhancing the elasticity. Key Ingredients:
 rice bran oil  brown rice extract  Humectants  Bees wax  Lanolin  water Unique selling propositions:
 The formulation, apart from healing the cracks on heels, helps in arresting the bleeding due to cracks and reducing the pain.  The cream has the excellent effects of softening the heel and the foot skin. It enhances skin elasticity.  Compared to the application of commercially available products, due to its uses, the recurrence of cracks is less severe in the next season. How is product different from the market products?:
 The ingredients of the formulation are naturals.  The formulation contains commercially available rice bran oil containing oryzanol and tocopherols, and brown rice extracts.  Due to brown rice extract, the product contains several water soluble vitamins, proteins, starch and other skin beneficial ingredients.  The product contains oryzanol which is an excellent antioxidant and has various skin beneficial properties.  This product is not only for reducing the cracks in heel but is useful for dry skin disorder.  The composition of the formulation is new, very safe, eco-friendly and does not produce any harmful effects. Acceptability of the product:
Cracks in heal disappeared within a week, this was reported by the all users (100%). All the users (100%) reported that the product does not cause any irritation, redness, rash or any negative effect. 95 % users reported that they are satisfied or extremely satisfied with the performance of the product. Majority of the respondents (82.0%) considered this product ‘better’ / ‘much better’ than the available products in the market which are meant for healing of cracked heel. Production Cost:
At laboratory scale, the production cost of 50 g of the product is Rs. 25.50 which can be further reduced it prepared at commercial scale. Important Information:
Commercially available rice bran oil containing gamma-oryzanol, and tocopherols, and aqueous extract of rice bran are important components of the formulation. Gammaoryzanol and tocopherols are antioxidants and beneficial for the skin. Antioxidants are known to fight with free radicals and consequently slow down the aging process of skin. Aqueous extract of bran brings water soluble vitamins, starch and other ingredients which beneficial for the skin.